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How can a business differentiate itself from international competitors?

How can a business differentiate itself from international competitors?

In an international market it has become fundamental to create an added value in your bid for business. After all, the position of a product as compared to competitors is one of the main reasons why a company fails or succeeds when entering a new market. Simply assuming that opening up a shop abroad will automatically make you competitive may not be enough for your internationalization strategy. The continuous growth of e-commerce allows customers to compare your offer with others all over the world, so the parameter for which a customer chooses a product is no longer based on physical proximity, but rather on unique features. So, what are some of the main strategies? Let’s look at three of the most popular: Competitive Price Offering a lower price than the competition is certainly one way to make your product stand out, but it can also be dangerous. All it takes is for someone to undercut your prices, and you lose your edge. Then, if you lower the prices again, not only does your profit margin shrink even more, but you also risk setting of a price war. You should also keep in mind that in the eyes of the customer low price is often associated with low quality. Offer an exclusive niche product This is a winning strategy: offer a product that satisfies a specific need for a certain group of people. This means less competition and more profit! In fact, starting from this concept, you’re setting yourself up for even more success as a market leader. Become the market leader. Statistically speaking, customers tend to only remember the...
“Learn to Delegate in 1 hour” by Paolo A. Ruggeri – Free Ebook

“Learn to Delegate in 1 hour” by Paolo A. Ruggeri – Free Ebook

Delegation means to authorize someone to take action in your place, and is a neccessary skill for all entrepreneurs who feel they “don’t have enough time”. Let’s take a look at what we should and shouldn’t delegate: Activities to delegate 100% You should delegate all production and service delivery. If you think about it a moment, when you go to visit an important doctor who is a leader in their field, it is often their staff that takes care of everything. In some cases you won’t even meet the doctor, but instead deal with one of their assistants. Their fame and the stringent quality standards that they built over time take care of everything. It should work the same way in your company: you have to build a rigorous and effective system that is able to take care of customers.   Activities to delegate 50% You should delegate all Administrative activities except for human relations and financial or fiscal decisions that contain strategic aspects, as we will see shortly. You should delegate all Commercial activities with a few exceptions: once again the important meetings, human relations, direct human relationships with leading commercial players (which may be managed by a Sales Manager, but with whom you also, occasionally, maintain a relationship even if more casual – how are you, how are things, I’m happy we’re helping you accomplish your goals, is there anything I can help with – rather than operational or managerial) or, in the case of smaller companies, relationships with the larger customers. As for Marketing, you should delegate all the operational aspects, but be present to give...
The 3 big advantages of internationalization that all SMEs should be talking about

The 3 big advantages of internationalization that all SMEs should be talking about

Internationalization is an opportunity that is having more and more success among the expansion options of many entrepreneurs, especially in SMEs. We often hear about data, research and market trends. But an interesting question is: what are the three main advantages in developing a successful internationalization strategy? The most common reasons why SMEs turn to internationalization are usually related to one of these issues: – Declining sales – Saturated and stagnant domestic market “Acquiring information” is rarely mentioned in the list of reasons why a business becomes international, but carries a great importance. In fact, companies who don’t consider this factor tend to find themselves in a very vulnerable position. We must always be aware of what competitors offer and how they offer it, in order to give added value to our own offer in any market. There are several things you can do to give yourself a head-start in internationalization. Today, let’s take a look at the top 3 ways you can ensure you get good results: Using marketing campaigns targeted to acquire new customers through a call to action (for example: “For more information call / write”). The benefit is that by doing so you can measure the results, so you know right away how much you spent on marketing and what you’ve gained (i.e. number of leads per campaign). By doing so you can get to see which action has worked and which not, which it’s better and which is the one that perhaps has to be improved. Fully exploiting the web. The internet is an essential tool in any internationalization strategy, and it is also...
The 5 tips to motivate your team in the right way

The 5 tips to motivate your team in the right way

The labor market continues to be more and more competitive and flexible. The motivation of its employees has become a strategic key for the enterprise. This can make a real difference allowing you to reach or miss their targets. People today can determine the success or the failure of any organization and can also be a significant source of competitive advantage. Always tell the truth Every respected leader, has as a principle to be honest with its employees. This is because, in any case, every time that you try to hide something the environment suffers. Everyone begins to be doubtful about you. So when you have some negative information it’s always good to report them, perhaps even joking until the positivity leaks out from the negativity of the information. So in short, the leader, who has the confidence of its employees, definitely has the winning weapon on its side. If the issue is to trust new employees or new people who you are willing to assume. Click here.   Always give feedback (but also receive it) The feedback is a process by which you get back information concerning an action. Humans crave to get feedback on their actions. It is an innate characteristic of the humankind. The total absence of feedback leads to apathy. It has been shown that children who are constantly ignored, they stop feeding on. Some people think that this principle applies only to children, but in reality it’s even more true for adults. Your staff isn’t different. If you block the feedback, their minds will elaborate a personal one, often based on their worst anxieties,...
Have you ever wondered about the true meaning of the word  “Internationalization”?

Have you ever wondered about the true meaning of the word “Internationalization”?

Have you ever wondered about the true meaning of the word “Internationalization”? In the dictionary, the word “internationalization” is defined as: “the process of adaptation of a company, a product, a brand, conceived and designed for a market or a defined environment, especially in other nations and cultures”.  Basically, it is a process that leads companies, or groups of companies, to deal with similar systems in other regions. The entrepreneurs of small and medium enterprises, are increasingly likely to implement an internationalization process that will help them to increase revenues, decrease costs through lower taxes, and acquire an international point of view. Here, we identify the 5 steps of an internationalization strategy: The first step is to understand what the right “entry strategy” is for the foreign market, which may occur through direct or indirect export of a product / service; or through strategic alliances with local enterprises through joint ventures or commercial agreements, franchising and licensing (i.e. the transfer by the author or holder of a right to another entity that might use it, drawing from the economic benefits), this of course depends on the type of activity. Another opportunity is to invest directly abroad through mergers and acquisitions of companies abroad.  Next, you need to understand how to introduce the product and the brand in the foreign country. It’s important to protect your brand, and you can do it in various ways with respect to the country you’ve chosen: for example, countries within the European Union can simply file an application for a Community Trademark managed by the Office for Harmonization in the Internal Market (OHIM). If...